Typical fan of Adele
Typical fan of Tim McGraw
There are quite a few similarities between the two fans - the major ones being that both fans are typically female and that they are middle-aged or older. However, fans of Adele are typically of a much higher social class than fans on Tim McGraw.
Looking at the UK Tribes website, the mainstream and alternative tribes may be the groups of people that the artist could appeal to. The mainstream tribe is described as being the backbone of society. They turn to entertainment channels for influence and prefer to stick to what they feel comfortable with, with little desire to seek more obscure fashion and music. There is also a strong sense of conformity within the tribe and society as a whole, as they don't want to stand out from the crowd. The alternative crowd, however, are driven by the notion to set themselves apart from the crowd. They are passionate about music, sharing an appreciation for live music, independent record shops and grass roots talents. Although their desire to stand out completely contradicts the mainstream view, the fact that they are enthusiastic about sharing music, I feel like this would be a good opportunity to expose our artist to this group of people. I also feel like our artist has the potential to reach mainstream market, due to the conventional nature of our music video, and will therefore find its way into the circle of mainstream music.
Target Audience Profile
[1]
Age: 19
Occupation: Student, part-time job at cafe
Interests: Studying a humanities or social science degree, attends concerts when she can, tends to listen to mainstream artists, like Taylor Swift, Justin Bieber, etc., but enjoys the occasional indie artist from time to time, such as Hozier, Lana Del Ray, etc.
[2]
Age: 33
Occupation: Some office worker
Interests: Enjoys discussing current affairs, takes time off to travel whenever she can, her favourite artists are Blake Shelton, Keith Urban and Miranda Lambert.
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