This is the first page that the audience sees when they enter Adele's website. It is a promotion for her new album, 25, and allows her audience to pre-order the album right there, either through iTunes, Amazon, Google Play or on CD or vinyl. Towards the bottom of the screen, there is also a newsletter sign up that will inform her followers of what is happening in terms of new music, tour dates, etc. The design of this page is very minimalistic; the same picture is used for the background and the main 'centrepiece' of the page, and the overall colour scheme of this is very dull and almost sepia-like. This is contrasted with the logo of the album, which is a bright orange-y peach colour, making it stand out of the whole page. The bottom tab is a significantly lighter colour than everything else and would therefore catch the audience's attention as well. In addition, there is a lot of emphasis placed on Adele's face, hinting an air of intimacy that may be present in the album.
Clicking on the bottom tab brings the audience to this page. It is clear the background is still the same picture but much more zoomed in to focus on the eyes and blurred out to give off a sense of anonymity, even though we still know that it is Adele. It is also extremely easy to gain a large following of the newsletter as it can be connected with Facebook, which the majority of people have an account with. The font used by the whole website is also very minimalistic and simple, unlike a lot of artists nowadays, who like to experiment with different fonts and colours. The fact that there is a consistency in terms of font and colour makes the website aesthetically pleasing.
When the audience enters the website, they are greeted with the latest news from Adele, be it a new song, a new music video, or any radio or magazine interviews. The design, again, is very simplistic and the website utilises all the available space; most websites have a border around each post so it doesn't look crowded but I feel like the use of all the space is very effective in that it stands out a lot more and captures the audience's attention better. Each post on the home page is shown as a picture, from magazine covers to photos of collaborations with other artists, and takes us to the post when we click on it. In this case, clicking on this would open the music video for Adele's new song, Hello.
At the bottom of the page, there is a little message from Adele, in which she talks about her new album and how her life experiences have shaped the album in some sort of way. I really like the idea of a note from the artist as a part of the website as it creates a much more personal atmosphere and reinforces the sense of intimacy between Adele and the audience.
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