All of these screen shots are from three of Taylor Swift's music videos (top: Safe and Sound, middle: Back To December, bottom: Mine). We can see that there are different uses of both warm and cool undertones, which can be used to convey different emotions. Generally, a cool colour palette is used when she is singing alone and is yearning for someone else to sweep her off her feet. In contrast, warm lightning and colour palette is used to convey a sense of warmth and happiness, and it is this that lets the audience know that this is the place where she will fall in love or find something that makes her happy. Our idea was to do the opposite. For our performance-based scenes, we opted for warm, dim lightning and our narrative-based scenes were brightly lit although it did lean more towards a warm tone rather than a cool one.
Adele
Adele's music videos are similar to Taylor Swift's structure-wise, with both narrative and performance based scenes. However, they tend to be much darker, lighting-wise, but still incorporating both warm and cool colour palettes. Adele's music videos also have a lot more cutaways and are much more abstract than the mainstream music video, for example, the visual representation of the drum beat in the Rolling in the Deep music video, or the dance where a couple is lying on the ground while doing it, as well as playing with light and shadow in the Chasing Pavements music video. We initially decided to try something abstract that would spark our music video up a little bit but during our first day of shooting, we decided that the performance and narrative based scenes with the actors and singer was a higher priority as that would make up the bulk of the music video.
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